Why are there so many creams for women over “a certain age” that have the word “blur” in them? There’s Miracle Blur, Opti-Blur, Magic Blur, 5-Second Blur, Victoria’s Secret Blur Bra for Boobs Over 50 (okay, I made that last one up, but it’s probably on the drawing board).
I don’t want to be a blur. I want to be high definition clear. That’s right, crows’ feet, soft jawline, broadening midsection, dangly boobies and all—I want those in sharp focus. I earned them and I want you to see them, dammit! It’s important that when you look at me, you see a 58-year-old woman who has clearly laughed often and well, not a grumpy cat or a Rubik’s Cube.
Notice there are no products for men that suggest they become a blur. Their creams firm, lift, harden and other words filled with sexual innuendo. (By the way, do NOT Google euphemisms for erections. Trust me on this!) No, the guys are told that each line and gray hair makes them more distinguished. Sounds like a problem with semantics to me. I think my master’s degree and 21 years as a comedy writer and performer makes me look distinguished. But what do I know? I don’t write ad copy.
I’m surprised the fashion industry hasn’t gotten in on the blurring trend for older women. Imagine the money to be made in selling camo wear to make sure we blend in with our surroundings: sweater sets with Bingo cards on them, velour track suits to match the walls for mall walks, and jeans and t-shirts the color of lumber for those days spent volunteering for Habitat for Humanity. Everyone knows once you reach a certain age, those are the things you spend all your days doing, right?
Or what about a new store called Forever 61 in which every item of clothing, every shoe and sock, every accessory was gray and fuzzy… a literal blur? That way younger people could quickly scan a crowd and avoid seeing anyone OLD and LAME. Unless, of course, they were looking for their grandparents in an attempt to make sure they’re still in the will.
All this is moot however, because most people today never look up from their electronic devices. We could all be naked and no one would even notice. Given the choice between naked or blurry, I opt for naked. It’s way more fun!
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